As a professional writer and former editor and publisher myself, I am always glad to take on freelance work to keep my hand in, so to speak. I know he has his detractors in the world of tattooing, but he has always been a great guy to me. “I consider the owner of Skin Deep, Stuart Mears, a good personal friend. I was hooked, tattooing was in my blood.”ĭave’s relationship with Jazz publishing was both professional and personal People were beginning to understand what custom work was, rather than pick flash off of the wall and more and more customers were asking for bigger, more challenging work. Suddenly tattooists we’re becoming respected as artists by the general public. Then, along came Miami Ink and changed everything. I also wanted to return to my home town and open a studio. I had a strong desire to return to the world of art that had so dominated much of my early life. Then in the noughties I could see the writing was on the wall for print media, and I had long given up the TV work, so I found myself being drawn back to the world of tattooing. However, it was always there, eating away at me. But to be fair tattooing wasn’t a great job back then, and so I concentrated more on designing, writing and producing magazines, which eventually led to TV work, and so tattooing got put firmly onto the back burner. I attained a diploma in design and photography and went to the Bath Academy of Art to study for my BA Hons degree. Art has always been a major part of my life. ![]() "I began learning to tattoo in the late 80s. In 2010 I took over as the editor of Tattoo Master Magazine.”ĭave has a unique perspective on tattoo journalism as he is both a writer and an artist. “In 1999 I launched my own publishing company, Predator Publishing and edited and produced a movie magazine called DVD Monthly for seven years, along with a car magazine called Diesel Car. ![]() After almost six years, and hundreds of magazines later, I left Paragon as Managing Editor and went to work as European Marketing Manager for THQ, before returning to Publishing with Rapide Publishing, where I eventually became Editorial Director.” From there I joined new publisher Paragon Publishing to work on a games magazine called Sega Pro. Those were wonderful simple days, I learned fast and within a year I was the company’s Publishing Manager, producing their in-house subscriber magazines. Europe’s largest video games mail order company, based in Sawbridgeworth. “After years of working as a freelance games journalist, I began my career in earnest as a deputy editor at Intermediates Ltd. " It is becoming harder and harder for printed media to make a profit these days." ![]() Dave had been working on and off for Jazz Publishing for over a decade and before that had been a lynch pin of the UK gaming industry. In an attempt to find out why the biggest name in tattoo print had died a death I contacted Dave Perry. At least the parent company Jazz Publishing had the decency to let subscribers know and refund them. I wasn’t even notified directly, I found out through my co-writer Dave Perry. No announcement was made in the media and there was to be no final issue. Then suddenly at the beginning of March Skin Deep ceased publication. There were plenty of tattoo magazines on the shelves of Britain’s newsagents but it was Skin Deep that seemed to occupy the most space on tattoo studio coffee tables across the land.Īfter some hard work, perseverance and a dash of luck I finally made it into the pages of Skin Deep and for the next 6 years my articles and interviews made regular appearances in the Daddy of tattoo magazines. Back in 2012 the publishing industry was riding on the coattails of the tattoo boom and I wanted to get my writing in the self proclaimed biggest and best magazine in the UK. ![]() When I started writing for the tattoo industry some 8 years ago the Holy Grail I sought was an article in Skin Deep magazine. But how did the UK’s best selling tattoo magazine come to such an inglorious end? Yayo sent out investigative journalist Matt Haddon-Reichardt to find out. With little fanfare and even less ceremony Skin Deep, the UK’s biggest selling tattoo magazine, ceased publication. Just before the Covid-19 crisis shocked the world and shook tattooing to its core, a quieter catastrophe hit the industry.
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